Official website of Erin Daniel McKee - PR and Luxury Brand Image Consultant, Esthete, Writer, Londoner


Career Highlights

Calum Best Present
Client: Calum Best- Publicist/Co-Insanity Group
Level: Media and Celebrities

Mica Paris Present
Client: Mica Paris - Publicist
Level: Media and Celebrities

Il Borro by Ferragamo Present
Client: Platino Tequila - Trade and Consumer launches
Level: Media and Travel

Jose Cuervo September 2008
Client: Platino Tequila - Trade and Consumer launches
Level: Media and Celebrity Director

Exposure May 2008
Client: Nobu Berkley/ Nobu Hotels Launch
Responsibilties: Celebrity recruitment and Media relations for launch of Nobu Hotels. Paris Hilton, Benji Madden, Rick and Kathy Hilton, Bryan Ferry, Sadie Frost and others attended.

Exposure September 2006
Level: Media and Celebrity Consultant/ Director
Clients: Gran Centenario Tequila and Platino Tequila (Diageo)
Results: For two consecutive years I have directed this premium tequilas media relations/ press and celebrity recruitment surrounding high- profile events it sponsors. The events included: Chicago: The Musical with Ashlee Simpson, Cent Magazine/ Paul Smith launch hosted by Erin O’ Connor, Ashlee Simpson’s Birthday Party, and Chicago: The Musical 10th Anniversary Gala. My resulting press coverage for the events had a media value of £550,000.I have also worked on future PR stratagies for the brand.

Gabrielle Shaw Present
Level: Advocacy Director
Clients: Clients include Ciroc Vodka, Peroni Nastro Azzurro, Don Julio Tequila et al.
Notable activities: P.Diddy and Ciroc Vodka, P. Diiddy European Tour, Vogue Italia and Peroni Nastro Azzurro – Fifty Years Of Italian Style.

Admaiora Srl April 2004 - Present
Level: Freelance PR Consultant
Clients: - vills and luxury hotels . This Italian-based luxury travel b2b company’s objective was to broaden their international profile within opinion forming UK and US media
UK - The Guardian, ES Magazine, Tatler
US - W Magazine and the New York Times

Magnum PR September 2005 – March 2006
Level: Director
Clients: Universal Music (Classics & Jazz), Beulah-music artist,
Pogson & Davis – Bespoke Tailor, Michelle Cadbury – Artist,
UFFA (Russian Fashion Forum), Carpaccio – Restaurant
Results: Universal Music project to launch their new artist Beulah into national media (tabloid and broadsheet) and celebrity titles
Corporate brand development of Pogson & Davis a Mayfair based bespoke tailor.

Spirit Media April 1999 – February 2005
Level: Founder, Co-director
Clients: Some of the names that I have worked with and facilitated: BBC TV, ITV and LWT, Channel's 4 and 5, Madonna Duran Duran, Boy George, Denise Van Outen, Hugh Hefner, Thora Birch, Christina Ricci, Joaquin Phoenix, Josh Hartnett, Goldie,Tamzin Outhwaite, Anita Pallenberg, Top Vogue photographer - Amanda Eliasch, Joan Collins and Tara Newley, Catalina Guirado,, top directors Ridley Scott & Marcus Nispel, Michelle Collins, former Eastenders Actress Troy Titus-Adams, Actress - Samantha Robson,Tara Palmer-Tompkinson, Tamara Beckwith, Yasmin Mills, and Liberty X.
Product launch for new ‘Starbucks in the City’ summer 2003 product - strawberry Frappacino at Nells Mayfair hosted by Sophie Anderton
Product launch for ‘Starbucks in the Summer’ 2004 product - Caramel Frappacino at Somerset House
Event Management of the ‘Kiss Me Quick’ party for Kodak to launch their single use camera
Event Management for Tango in association with Sega Games
Event Management for Tia Maria’s new drink called Tia Lusso
Victoria Newton’s inauguration party for The Sun newspaper at Momo’s
Launch of No.5 Cavendish Square, Teatro and Brown’s Club
Winning a BRIT award for the press campaign for pop group Liberty X
Co-coordinating brand ambassadorships including River Island and Liberty X, Catalina and Asda amongst others
Launching the children’s books ‘Misty’ and subsequent BBC Saturday morning television programme
Launched revamped Eurovison TV show ‘Making Your Mind Up’ for BBC 1 and it’s past and subsequent winners for Sony/ BMG

N Lasharie PR February 1997 - April 1999
Level: Account Director
Clients: Fashion: Evisu, J.Lindberg, Duffer of St George, Ben Sherman, Acupuncture, Hard Yakka, Peter Werth, Strellson, Patty Shelabarger, Abe Hamilton, Anthony Symonds, Bernstock Spiers, Adriano Goldschmied, Jeffery West, Olivia Morris et al
Consumer: Montana, Dakota and Canyon restaurants, K-Bar (Wardour St & Chelsea), Papagayo - Results:
UK Launch of Evisu Jeans at London Fashion Week
UK Launch of Australian denim brand Hard Yakka
Brand repositioning of Duffer of St George
UK Launch of J.Lindeberg




© 1992-2010 Erin Daniel McKee - contact info (at)